Florists’ Flashmob 2026: Craft in Bloom
Nationwide campaign | 21–25 September 2026 | Austrian provincial capitals
For the fourth time, Austrian florists are taking their creativity to the streets! From 21 to 25 September 2026, florists across Austria will transform central squares and pedestrian zones into vibrant showcases of floral craftsmanship.
Each of Austria’s provincial capitals will take part on a different day of the week. Impressive bouquets will be created live in front of the public within just 20 minutes – under the motto “Craft in Bloom”. Afterwards, the floral creations will be given away to passers-by.
Everyone can come along, experience floristry live and celebrate the craft with florist from all over Austria.
The campaign is organised by the provincial guilds in cooperation with the Austrian Flower Office and aims to showcase the creativity and skills of florists while inspiring, in particular, young people to discover the many opportunities offered by the floristry profession.
The campaign is supported by our social media channels. @blumenbuero_oesterreich
Creative, sustainable and meaningful – we show the world how unique our profession is: Floristry is a future-oriented profession that combines skilled craftsmanship, creative design and a close connection to nature. Florists play an important role in shaping meaningful occasions and creating floral experiences that accompany people through key moments in life.
