ENTREPRENEURSHIP
Helping our florist association members become even better entrepreneurs is central to Florint’s added-value program for the professional florist. The better their business, the more they can improve the business life of the florist!
What is it that makes a business successful? There are many factors to success. But good entrepreneurship and marketing-communication strategies are vital when you run a professional company. It doesn’t matter whether this business is a florist association, or a flower shop!
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We have produced an Entrepreneurship Toolbox for our member associations, together with our strategic partners. It is a very helpful tool to address many of the key challenges florists face!
This toolbox is, currently, filled with 8 instruments that florist associations can use to make business better for their member florists. These added-value instruments enable you to offer your members:
✔ The STAP Program for Entrepreneurship Cultivation
✔ Workshops & Trainings for Florists
✔ Consumer Information and Segmentation
✔ Localized Marketing Support
✔ Online Marketing Video Support
✔ A Quality Education Programme
✔ A Discount on Fuel Purchases
✔ Access to the best-priced Direct-from-the-Grower Online Marketplace
What’s more, you can provide most of these services based on a commission model – a business model that has proven to be effective. Your member florists benefit from the excellent business services they receive, while your association benefits as well. It’s a win-win scenario!
Entrepreneurship in the spotlight
